The fashion industry is a major water consumer. By 2025, two-thirds of the world’s population may face water shortages.

• Up to 20,000 liters of water are needed to produce just 1kg of cotton. This generates tremendous pressure on this precious resource, already scarce, and has dramatic ecological consequences such as the desertification of the Aral Sea, where cotton production has entirely drained the water (see pictures above).  

• It can take up to 200 tons of fresh water per ton of dyed fabric.  

Fast fashion and textile production is wasteful.

• Fast fashion is when clothes are mass produced and sold at a cheaper cost to consumers. This includes brands such as Zara, Forever 21, and H&M. Sadly, a lot of this type of clothing ends up in the dump. The equivalent of one garbage truck full of clothes is burned or dumped in a landfill every second. Because consumers feel the need to buy a new outfit every time, approximately 85% of textiles produce end up in the trash annually.